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| According to an Industrial
Purchasing Barometer Study, 80% of buyers would
consider another supplier over one that does not
have the necessary information online. Why are
companies struggling with B2B content? Learn more,
read our white
paper. |
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| PRODUCT INFORMATION MANAGEMENT SYSTEMS |
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Manufacturers and distributors are increasingly
faced with the challenges of keeping their product information
up-to-date to support online searching and ordering. They
also need capabilities that support integration with ERP and
other back-end business systems. ThomasTech has implemented
successful information management systems for premier manufacturers
such as HBD Thermoid, Hubbell Wiring Devices, and Radio Frequency
Systems to help them meet their product information requirements.
ThomasTech can help your company implement a complete product
information management and delivery solution that enables
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- Organize and standardize product information to
enable reuse
- Support Web and print catalog delivery from a
single source
- Provide robust search capability to help customers
find products easily
- Enable real-time access to content for distributors
and e-marketplaces
- Facilitate up-selling and cross-selling within
the e-catalog
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Our product information management systems are built on a
solid Enterprise Content Management (ECM) foundation, spanning
the entire process from content creation to management to
delivery. ECM allows users to collect disparate content into
a single source of information that can then support multiple
publications and output channels, including print/PDF, Web,
and CD/DVD. The diagram below illustrates a typical system:
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| ThomasTech is a leading proponent
of the unified content approach, which enables
manufacturers and distributors to offer customers
a seamless view of information assets, improving
customer support and stimulating additional purchases.
This is accomplished through the integration of
other business systems with an e-catalog. For
example, products could be linked to their associated
manuals, safety sheets, and other documentation.
Likewise, technical documentation could be associated
with specific products in the e-catalog. For more
details about this approach, read
our white paper, "Improving Your Web
Sales Channel with Unified Content" |
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| In addition, ThomasTech offers a wide range
of capabilities supporting the implementation of the product
information management system and the various business processes
involved, such as: |
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