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| DIGITAL PUBLISHING WEBSITE CAPABILITIES |
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As an extension of our print-based technical
services, ThomasTech has launched a service offering to include
an exact replica of current and back issue publications in
an online format, while incorporating powerful tracking capabilities.
The digital website publication can be used for viewing and
searching the publication, as well as reporting on all website
activity. The reporting features offer invaluable statistical
data, tracking site hits, page hits, and click-thru rates,
all of which are reported back to your advertiser base. All
that is required to view the digital edition online is a web
browser — no plug-ins or downloads required.
Be sure to download a copy of our white paper, How
Your Print Edition Can Benefit from a Digital Environment
or view an on-demand demonstration of the Digital
Publishing Website offering from ThomasTech to learn
more about this service. This on-demand demonstration of our
Digital Publishing Website offering explores the solution
and the technology supporting it. The demonstration runs approximately
7 minutes.
Click
here to view the demonstration in Windows Media Player.
Click
here to view the demonstration in QuickTime.
While specific to your particular business needs and publication
cycle, the typical digital publication website offering involves
the following:
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| Conversion |
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ThomasTech converts print-ready files of
your publications to a digital format for electronic display.
This ensures the digital edition is an exact replica of the
print publication, resulting in a high quality page display.
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| Navigation |
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| Access to the digital publication website
can be accomplished through: |
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| Table of Contents,
with full drill-down capabilities |
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| Keyword
search, with the pre-defined metadata selected
for this advanced search functionality |
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Full Text search,
which includes all text—listing and advertisement
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| Links |
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The links in the listing text are active,
as well, allowing cross-reference opportunities between ads
or other sections within the directory publication.
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| Reporting |
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Statistical reporting on viewer activity
is provided for robust reports on both listings and advertisements.
The reporting features can be used to analyze and optimize
your channels, giving you complete control over the Web data
generated from your digital publication.
A digital publication website enables you as the publisher
to achieve higher revenues based on added subscription or
advertising sales. Banner ads float in and tickler ads can
be sold independently from the print publications or advertisements.
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| Data output services |
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| ThomasTech provides a full spectrum of
services to help you retrieve data from your database and
output it to any number of destinations including Web and
print publishing systems, Web portals, channel partners, or
business systems. |
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| ThomasTech can also host your digital publication.
Click here for more information on our web
design and hosting capabilities. |
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